Amazon Enhanced Brand

Content.

Enhanced

HOW TO: OVERVIEW

What is Enhanced Brand Content?

The rapidly increasing competition on online marketing has prompted hosting companies and individual businesses to up their game, with Amazon introducing a tool that enable sellers to boost their listings. Are you struggling with sales due to cutthroat competition or doing well and would want to continue dominating the market? Either way, all that you need to consider now is setting the Amazon Enhanced Brand Content (EBC).

You may ask what Enhanced Brand Content (EBC) is or how it works to achieve the intended goal. EBC plays a central role in allowing sellers to add appropriate and the much-needed information, including extra text or images to their Amazon product listings. If executed right, any for-profit business can record significant increase in their conversion traffic and rates, leading a big boost when it comes to sales volume.

Prerequisite: Register Your Brand

One can only utilize this new tool in product listings if they are brand registered. Failure to register denies you the best possible opportunity to enjoy the various benefits attributed to Amazon’s brand registry, such as the ability to control your amazon listing. For this reason, you have no excuse not to register now or soon enough.

Step 1

First, one has to find Amazon EBC by logging into their seller account. You can do this by hovering over the Advertising section, which is found in the navigation. After doing that, you automatically become brand registered. You’ll then be required to click a link for EBC, which take you to the EBC dashboard.

Step 2

From the dashboard, you will enter the stock keeping unit (SKU) of your product, the one you intend to improve its listing by setting up EBC. Once the SKU is entered, click “Get Started.”

Step 3

The click will prompt you to select one from a multiple of templates. The choice is all yours here.

Step 4

This stage revolves around adding relevant images and texts. In fact, these are the two keys ways to creating a compelling EBC page. In other words, making sure that each of the images added are beautiful will help in selling your product. At the same time, the use of clear, concise text characterized by keywords will surely increase traffic.

Step 5

Once the addition of relevant keywords and images is complete, you have to spend considerable time previewing the page. Reviewing your content is the only sure way to identify omissions and commissions, correcting any spelling errors. Equally important, it is highly recommended that you consider the use of mobile preview with the sole purpose of ensuring the quality and attractiveness of your images and readability of the text from mobile and related devices.

Increase sales with amazon enhanced brand content.

To increase conversation rates and ensure the generation of more Amazon sales, focus on creating lifestyle images, which play a fundamental role in showcasing the everyday uses of your item. Here, you need to place great emphasis on the various benefits your potential and existing customers will receive for buying and consuming the product. In this sense, you read and understand content restrictions, like using testimonials from Amazon on your EBC page.

Get in touch with us for a free consultation on designing your Enhanced Brand Content for Amazon.

OVERVIEW