Hi Dave,
I value your time, so I’ve crafted this proposal especially for you, hopefully in such a way that can be easily and quickly absorbed. There’s a lot more data I can offer you in the discovery phase of working together, but this is a start.
Download Proposal
The Problem
old Brand
In with the new. We’re going to modernize your web presence such that each touchpoint with your current and potential clients have a seamless, professional and secure experience.
old Website
Things have changed online drastically since the last design of your site. The notable of which is smartphone friendly responsive design, and Google’s ranking algorithms which favor responsive design over non-responsive.
SEO Strategy
Current Google ranking is mostly based upon your name, and therefore you’re only catching the attention of those who know who you are. This is not inherently bad, but we can expand to implement a keyword strategy that ranks you for new exposure and relevant high-volume search terms.
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The Solution
Modernize +
Out-perform
Potential clients want to see a brand that matches their expectations of your expertise. The psychology we’re leveraging is:
Impeccability at each Touchpoint = Trust.Â
Touchpoints we’ll rebrand:
Business Cards + Print
Website Google Ranking
Website + Social Networks
Invoicing + Payment Gateway
What we're looking at...
Traffic value- for value of SEO strategy.
Organic keywords-Â useful in understanding the intentional use of content on each domain that Google considers useful to its users.
Backlinks-Â Domains linking back to their site. We can use adding backlinks as strategy to build more trust-flow, which, adds to overall reputation to your DR (domain rating).
Organic keywords-Â useful in understanding the intentional use of content on each domain that Google considers useful to its users.
Backlinks-Â Domains linking back to their site. We can use adding backlinks as strategy to build more trust-flow, which, adds to overall reputation to your DR (domain rating).
+ Quick Competitor Analysis…
The project phases
Discover
The discovery phase informs all levels of the digital strategy. SEO, Content Audits, Keyword Planning, Brand Discovery…
Design
Once we have a clear understanding of the goals and highest leverage services, we’ll start to build the site develop the logo.
Refine
We send you updates on major iterations to ensure you’re happy with the design. We’ll provide a reasonable number of revisions until you’re happy.
Launch + maintain
After deploying the new site, we’ll direct the old one and capture it’s domain rating.
Ongoing Strategy
Each Deliverable is a hypothetical of services I can potentially render under the monthly retainer.
Milestone
Deliverables
Cost Structure
Brand Enhancements
Print Materials
- Brochures
- New Business Cards
- Letterhead
One-Time Projects
$100/hr
Social Media Creative
- Linkedin Banner + Icon
- Facebook Banner + Icon
- etc…
First Design Included
with website redesign
Email Signature
First Design Included
with website redesign
Email Marketing + Newsletters
- One-time Setup
- Integration on-site
Creative
provided monthly.
New Articles + Content
- Blog Banners + Social Images
- Add 1-4 new Articles per week
Monthly Retainer
Landing Page Design
Small Ebook Design
Infographic Design
Email Marketing
- Newsletter Header Design
- Implementation + scheduling
Case Study PDF
Website Enhancements
provided monthly.
Citations [50]
for 6 months
Monthly Retainer
Wordpress Updates
- Backups
- Staging Updates
- Core Updates
- Plugin Updates
Title and Meta Description Writing
Backlinks [6]
Reporting
provided monthly.
SEO Report
Monthly Retainer
Time + Task Report
Monthly Estimate:
10-20 hours
Retainer
$1-2 K